“Shanty Creek Resorts is pleased to announce that Wednesday, Feb. 29, has been designated Brad Day at Schuss Mountain,” began the email I got last week. “The story behind this day is a long one, and one that shall remain cloaked in some mystery,” the email went on.

If your name is Brad, Wednesday is your day near Traverse City, Mich.

“Shanty Creek Resorts is pleased to announce that Wednesday, Feb. 29, has been designated Brad Day at Schuss Mountain,” began the email I got last week. “The story behind this day is a long one, and one that shall remain cloaked in some mystery,” the email went on, “but on February 29, the resort will be offering the following specials to anyone named Brad.”

• People named Brad ski free.

• Skiers named Brad get free rental equipment.

• Those with a Brad in their room get lodging the night before Brad Day for $29 per person.

• A section in Ivan’s — we’re guessing that it’s a slope-side restaurant — will be “reserved for Brads.”

• A “Bradwurst and Bun” special will be served.

• There will be “Men’s, Women’s and Brads’” restrooms in the Snowsports building.

That last one kind of makes you want to legally change your name. Of course, there could be a long line at the Brads’ room on Brad’s Day.

JUST CURIOUS

Now, the mystery of Brad’s Day isn’t cloaked in mystery as much as the people at Shanty Creek, just 30 miles northeast of Traverse City, makes it sound. Their own website notes that the event is unique because it “only comes around once every four years.” Hint, hint. Would Feb. 29 have anything to do with it?

According to a story written four years ago by Greg Angel at UpNorthLive.com, the 2008 Brad Day event celebrated the Leap Year birthday of Shanty Creek employee Brad Stilwell.

“While he may not look it, Stilwell turned 11 years old Friday,” Angel wrote. I guess that made Stilwell 44 then, and, well, 12 or 48 on Wednesday. Happy birthday Brad, whatever way you state your age.

MANY BRADS

At any rate, Angel noted that there were a bunch of Brads in on the celebration of the last Brad Day at Shanty Creek, the resort in Bellaire, Mich., that offers 53 downhill slopes on 4,500 acres.

And there are Brads who already are personally invited for this year’s Brad Day. Among them are Brad Rowe, Bellaire village policeman; Brad Pitt, movie star; Brad Van Dommelen, president of the Traverse City Visitors & Convention Bureau; Brad Miller, coach of Traverse City Central High School ski team; Brad Paisley, country music star; and Brad Kick, co-founder of I.S.L.A.N.D. (the Institute for Sustainable Living, Art & Natural Design).

Some of the Brads already have confirmed their attendance, my email noted. We’ll let you figure out which ones might still be listed as tentative arrivals. Those Brads who do show up, however, will be catered to, and you don’t have to live in the vicinity of Shanty Creek to take advantage of the benefits and privileges of Brad Day.

In fact, there is a prize for the Brad who travels the farthest. Another prize will be awarded to the Brad who brings the most non-Brads with him. So, Brad, if you need people to share the driving, the rest of us no-names are available.