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Wayne Independent - Honesdale, PA
  • PULSE: When big-budget movies go bust at the box office

  • Over 4th of July weekend, "The Lone Ranger," a film which cost about $250 million to produce and promote, was trounced by "Despicable Me 2." And while there's still time for the Johnny Depp flick to rally at the global box office, it appears the movie will take its place alongside the biggest bombs in cinematic history.

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  • Over 4th of July weekend, "The Lone Ranger," a film which cost about $250 million to produce and promote, was trounced by "Despicable Me 2." And while there's still time for the Johnny Depp flick to rally at the global box office, it appears the movie will take its place alongside the biggest bombs in cinematic history. Here's a look at busts — and their effect on moviemaking.
    ANATOMY OF A BOMB
    Films that cost more to make than they acquire in revenue (both domestic and worldwide) are considered box-office catastrophes or bombs. Studios split grosses with theater owners, so even if a movie makes as much as its production budget, it's still losing, and that's before even considering marketing costs. A film often must make almost double its budget to become profitable. Most big box-office bombs are summer blockbusters which are enormously expensive and face stiff competition. Read more here
    BY THE NUMBERS
    "Gobble, gobble. It's turkey time." Those prophetic words are spoken by Jennifer Lopez in "Gigli," a movie that cost $56 million to make, millions more to promote, and yet took in only $3.8 million during its opening weekend. Heck, that's probably less than Bennifer have spent on Bentleys and Rolls-Royces this year. In Hollywood terms, it's a bomb, a turkey, a dud, a big old stinkeroo. Read more here
    DOCUMENTING FAILURE IN 'BOFFO'
    Hollywoods biggest talents explore what is the recipe for blockbuster, flops, and how absolute happenstance and controlled luck can make movie magic. Read more here

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