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Wayne Independent - Honesdale, PA
  • Where the real power lies in NFL

  • Well, another Super Bowl has come and gone.
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  • Well, another Super Bowl has come and gone.
    To say the least, it was an eventful extravaganza.
    From the power outage to the moving moment when the Sandy Hook Elementary students performed, it was at least a memorable event.
    The phenomenon of the Super Bowl has been an amazing transformation over the years. From that first Super Bowl played in 1967 in Los Angeles, things have sure changed significantly.
    Today, the Super Bowl is more like a national holiday. There's little doubt the absentee rate around the country on the Monday following the big game is very high.
    And like all things which have grown with leaps and bounds over the years, it all boils down to money. Big money.
    Thirty second commercials during the Super Bowl cost around $4 million this year. And the scary part is those commercials are probably worth every penny.
    Water cooler talk on Monday morning was all about the commercials, from the sentimental Budweiser clydesdale spot to the "icky" Go Daddy commercial.
    The bottom line: It works.
    Oh yes, and then there was the football game. It's funny how the football game gets lost in all the hype — about a football game.
    The circus that has become the Super Bowl is certainly good for the economy, but it's bad for the players who work all year to get to that moment.
    Instead of just going out and doing what they have done week after week, the players have to endure this media frenzy which focuses on people like Beyonce Knowles who sings and dances half naked in front of millions and millions of onlookers.
    In some ways, the days of Super Bowl I are missed by true sports fans. That's when the game was just that, a game. It was a game to crown the champions not to hock Doritos and web hosting sites.
    But we have to live in reality and when big money is involved, the suits behind the scenes control every aspect of the extravaganza. That's where the real power lies in the National Football League.
    And that is shame.
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