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Wayne Independent - Honesdale, PA
Finally! TV Commercials to Get Quieter
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By David Mitchell
David Mitchell is a CFP ®, ChFC®, CLU®, RHU®, REBC®.

He earned a Bachelor of Arts in Economics and Business, summa cum laude. Licenses: Series 7, 63 & 65, Life & Health Insurance licenses

David entered the financial services ...
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Dollars and Sense
David Mitchell is a CFP ®, ChFC®, CLU®, RHU®, REBC®.

He earned a Bachelor of Arts in Economics and Business, summa cum laude. Licenses: Series 7, 63 & 65, Life & Health Insurance licenses

David entered the financial services industry in 2001. He is a 2004 graduate of Layfayette College, where he was recognized and honored with numerous top academic scholarships and awards. Today, he specializes in investment and retirement planning, advises clients on tax planning, college funding, and estate planning. He has developed additional expertise as a Certified Fund Specialist™, and a Chartered Advisor in Senior Living™. He is currently employed at Burke Financial Group, 111 Grandview Ave., Honesdale, PA.
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By TV Guide
Dec. 13, 2012 7:01 p.m.



Nicole Kidman | Photo Credits: Chris Jackson/Getty Images

Say goodbye to those obnoxiously loud television commercials! Starting Thursday at midnight, commercials will legally have be within two decibels of the programming during which they air.

According to Today, 2 db isn't just a random number. Joe Addalia, Hearst Televison's director of technology projects, provided research that suggests that anything louder than 2 decibels is "the difference between viewers reaching for the remote and not."

Has your favorite show been canceled?

Though there have always been volume limits on programming set by stations, the upper limit was set to accommodate peak sounds such as a gunshot.  Before the implementation of the new law, called the Commercial Advertisement Loudness Mitigation Act (CALM), advertisers tended to air entire commercials at the peak level.

Joel Kelsey, legislative director for Free Press, explained the need for the CALM Act, stating that loud commercials "have consistently been one of the issues consumers are most energized to write the FCC about. They don't like being screamed at every time the program breaks to buy deodorant."

Are you excited about quieter commercials?





View original Finally! TV Commercials to Get Quieter at TVGuide.com

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