Wayne Independent - Honesdale, PA
  • Reddy promoted to new post

  • Joe Reddy has been promoted to the position of director of Enterprise Publishing Technologies for the entire Highlights for Children, Inc., family of companies.
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  • —Joe Reddy has been promoted to the position of director of Enterprise Publishing Technologies for the entire Highlights for Children, Inc., family of companies.
    Reddy joined the Highlights for Children staff 18 months ago as director of Publishing Technologies for the Consumer Businesses of Highlights. He has led the creation of a new digital workflow for the editorial staff and a digital asset management system for the company's business needs at its Honesdale, Pennsylvania, and Columbus, Ohio, locations.
    "As Highlights continues to expand its portfolio of products, which includes publishing on multimedia platforms, Joe's expertise is invaluable," Highlights® Editor in Chief Christine French Cully said. "New, more efficient editorial processes and tools are not just nice to have. They are absolutely essential for future growth."
    In his expanded role, Reddy will use his strong project-management skills and working knowledge of content management systems, data/information architecture, metadata management, and knowledge organization systems for the entire Highlights corporation.
    He will continue to be based at the company's Honesdale offices where he also manages the Print Production Group, which is responsible for producing Highlights, Highlights High Five®, Highlights Hello™, and all publications produced by Boyds Mills Press.
    "Working at Highlights is a wonderful experience," Reddy said. "I'm fortunate to be working with people who are as passionate about publishing as I am."
    "Like most publishers, we are challenged by the ever-changing trends in our industry," he explained. "Deploying technology that assists in helping to facilitate workflow automation and better management of Highlights content will position the company to be more agile in new print and digital product development."
    Prior to joining the Highlights staff, Reddy was employed as content architect for American Lawyer Media in New York City. He has held similar roles with Rodale, Inc.; Pindar Set, Inc.; Yellow Book, USA; and the Reading Eagle Company, a newspaper business. He also knows the business as a vendor, having sold digital asset management systems for software consulting companies.
    Reddy earned a bachelor's degree in business administration and a master's degree in photography from the Hallmark Institute of Photography and Business, Turner Falls, Massachusetts. He also has certifications in project management, server architecture, and color theory and design.
    Reddy resides in Kutztown with his wife, Lorrie, and their seven-year-old daughter. His hobbies include photography, fitness, music, and playing the violin.
    The editorial offices of Highlights, Highlights High Five, and Highlights Hello magazines, Highlights Press, and Boyds Mills Press are located in Honesdale. The Highlights family of companies also includes Zaner-Bloser Educational Publishers, Inc.; Staff Development for Educators; Stenhouse Publishers; and Highlights for Children International, Inc. The company's business offices are in Columbus, Ohio.
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