The STORY that goes with the photo above is about how the Obama campaign outgunned its rivals in the use of social media:


[T]he dissemination of that iconic image is only the tip of a far larger iceberg that sank Mitt Romney. Yes, demographics helped Obama beat him. But so did the changing landscape of media consumption. The very groups — young women, Hispanics, African Americans, Asian-Americans — that made the difference are among the fastest adopters of social and mobile media.


The Obama campaign understood and rode this convergence of demographics and media, even as Karl Rove spent $300 million ...

Read more

The STORY that goes with the photo above is about how the Obama campaign outgunned its rivals in the use of social media:

[T]he dissemination of that iconic image is only the tip of a far larger iceberg that sank Mitt Romney. Yes, demographics helped Obama beat him. But so did the changing landscape of media consumption. The very groups — young women, Hispanics, African Americans, Asian-Americans — that made the difference are among the fastest adopters of social and mobile media.

The Obama campaign understood and rode this convergence of demographics and media, even as Karl Rove spent $300 million ...

Read more